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Thinking backwards with Rory Sutherland and Matt Ridley

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September 1, 2020

6:00 pm

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The big problems we face today could very well be solved by letting go of logic. Rory Sutherland, advertising guru and The Spectator’s Wiki Man will be discussing why the best ideas aren’t always the ones that make sense with Matt Ridley, author of How Innovation Works and weekly Times columnist.