Rory Sutherland – renowned advertising executive and author – is widely regarded as one of the most original and entertaining thinkers of our time. Since launching his Wiki Man column in The Spectator nearly two decades ago, his blend of behavioural psychology, advertising savvy and sharp social observation has made him a favourite with readers worldwide. Sutherland has been labelled a ‘genius’ by some and ‘funny as hell’ by others, captivating millions on TikTok with his insights into marketing, behavioural economics and advertising.

What if small ideas could outperform big marketing budgets? Could distraction and inefficiency be hidden advantages? And might human instinct understand probability better than economists do? Join us for an evening of sharp thinkingand unexpected conclusions, as Sutherland explores the surprising psychology behind how we think, choose and value the world around us – offering fresh perspectives on everything from AI and education to healthcare and housing.

Make an evening of it by upgrading your ticket at the checkout to join us for a drinks reception in the Spectator garden after the event. The Spectator offices are located at 22 Old Queen Street. The drinks reception will start at 8.30pm.

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In the heart of Westminster lies the all-day British brasserie, Old Queen Street Café. You can enjoy an exclusive Spectator two-course set menu, before or after the event. For those dining beforehand, we recommend booking a table at 5.15pm to allow ample time to enjoy your meal before the event begins. If you would prefer to dine afterwards, please reserve a table for 8.45pm. Book your table here and enter SPECTATOR in the special requests box.

The Spectator Menu includes:

• Two courses of your choice from a specially curated menu
• Two glasses of OQS Cuvée per diner
• £65 per person, plus service charge